Now that we have an idea showing how people buy WATER FLORIDA Green (US) 210 ml ORIGINAL Export, we need to pick the best keywords that are appropriate for several stages. Generic keywords that mention products without specific brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are commonly gathering information about running shoes, observing what the important features happen to be, and what brands can be found. People normally search by least a few times before they will decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These types of customers are not yet all set to buy. In order to be most rewarding as Internet marketers, it is extremely useful to understand how people buy online. The consumer buying cycle gives us guidance on aiming for appropriate keywords.
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