Now that we have an idea of how people buy Unisex Ski Goggles Snowboard Mask Winter Snowmobile Motocross Sunglasses Windproof UV Protection Winter Sport Glasses, we need to select the right keywords that are appropriate for several stages. Generic keywords that mention products without certain brands, like "free shipping", are appropriate for customers in the study stage. Such people are commonly gathering information about running shoes, seeing what the important features will be, and what brands are available. People normally search at least a few times before they decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These types of customers are not yet willing to buy. In order to be most profitable as Internet marketers, it is extremely helpful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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