Now that we have an idea showing how people buy Long Wood Handle Bristle Horse Hair Brush Shoe Boot Polish Shine Cleaning Dauber, we need to pick the best keywords that are appropriate for diverse stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the analysis stage. Such people are commonly gathering information about running shoes, discovering what the important features will be, and what brands are available. People normally search at least a few times before that they decide on a product, so an Internet marketer is unlikely to make significant sales from this keyword. These customers are not yet all set to buy. In order to be most rewarding as Internet marketers, it is extremely useful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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